OverWorks, BrewDog's sour beers are a collision of nature and craft. They came to us to create a world for their long-awaited core collection, a series of tangy and tart cultured brews named Cosmic Crush.
The inspiration for the design stems from how the beers are created and, as Rich Kilcullen Brewmaster at OverWorks describes it, ‘the slow magic’ of the process. Sour beers are not your usual brew, over months of graft at OverWorks’ bespoke brewing facility, ‘fermentationalists’ harness the power of wild yeast to unleash the vibrant tastes of nature.
The scenes on the labels are a collaged exploration of the environments that surround and inform the brewing process. The brewers see the landscape in a different way to us, they see this eclectic potential that nature is waiting to unleash and that’s what we tried to show.
Each label has a unique shape as if on its own planet made up from elements of the Scottish landscape. The landscapes are stamped and finished with the instantly recognisable OverWorks brand mark, which, as the devils in the detail, we chose to standout in a high build gloss varnish.