The Drone Racing League
//// DESIGN & MOTION BRAND PACKAGE
/// BROADCAST /// ONLINE /// ESPORTS /// LIVE EVENTS ///
https://thedroneracingleague.com/  //  https://dazzleship.com/

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We are honoured to have worked with the amazing team over at Drone Racing League since the companies inception in 2015. From an underground YouTube series, to running multiple leagues on major TV platforms such as ESPN.
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The creative challenge to constantly overcome was 'how do we educate viewers on the real-world aspect of the sport (i,e. real players, real drones, real crashes!) whilst transporting them into a futuristic science fiction world that represents the experience of drone racing.
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It's a very fine line to tread however through a collaborative process of creativity and experimentation we've helped form the basis of the brand language that has since become the blueprint for the sport of Drone Racing. 
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Now into it's 4th season, DRL have introduced a new sport to the world and have set the global standard for a hybrid sports/technology based racing league. We are immensely proud of what we have achieved together.



DRL RACER 3
/// The F1 of Drone Racing


/// process. 


TITLE SEQUENCE
/// Opening the show with sci-fi excitement


/// process. 


LEVEL IDENTITIES

/// Encapsulating the theme of each race course


/// process. 


SPONSORSHIP
/// Partnering with brands whilst retaining the DRL aesthetic



BRANDING THE DRONE
/// Each drone LED board can be programmed for client advertising and personalised player animations. 




Client: Drone Racing League 
Production Agency: DAZZLE SHIP
Creative Direction: John Moses, Ryan Gury, Alex D Johnson,
Design : Alex D Johnson, Aaron Perez, Rik Oostenbrook, Tony Zagoraios
Motion Design: Alex D Johnson, Andy Crist, Andy Overton, Nik Hill, Ezequiel Grand, Florian Baumann, Javier Tommasi, Arnaud Peron, Martin Aggerholm, Ucman Balaban
Production: Jody McAlavey, Rosie Haine
Sound Design : Echoic Audio
Drone Racing League Motion + Design Brand Package
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