Art Direction | Tibi
CLIENT: TIBI 
SERVICE: ART DIRECTION, CONTENT DESIGN
PHOTOGRAPHER: PAMELA COOKE

 Every Mother's Day, Tibi does a spotlight on Amy Smilovic's wardrobe (the founder of Tibi) and her wardrobe staples for the season. I became obsessed draping these pieces over a chair to give the illusion of a physical person. 
Still life images were used for email, landing pages, 
marketing banners, and Instagram
 Tibi is a modern, advanced contemporary brand which caters to a strong, non-trendy, effortless woman. Each Summer, they create a dynamic edit 
of vacation packing essentials. The idea behind this campaign was to 
evoke a cool, relaxed, vacation vibe through warm lighting, 
inviting snake plants, and soft leafy shadows. 

To really add life-like qualities to the accessories- a small, round mirror was added into to the mix; - making the shoes and bags seem to be checking themselves out.
Art Direction | Tibi
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Art Direction | Tibi

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