Galeria Młociny
Friendlier, kinder, more neighbourly
Warsaw’s Galeria Młociny is one of the largest mixed-use complex which combines shops, entertainment, class A offices, restaurant zone and sport facilities. Our task was to introduce a totally new communication strategy and overall rebranding of the project, following acquisition by a new owner. New brand visual identification, based on a series of illustrations, was matched with a new tone of voice for communication. We were responsible for design, production and implementation of B2B website with dedicated zones for commercial and office tenants, brand image brochures, a set of promotional materials and supporting of numerous promotional events, such as trade fairs in Warsaw and Cannes.
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Type of project:
real estate – retail, entertainment and office complex (B2B communication)
Client:
Echo Investment, EPP
Deliverables:
brand communication strategy
logo & visual identification
copywriting
graphic design
editorial design
web design
promotional materials design
motion design
fair trade stand design
social media communication
