CHANCHO
Chancho is an app created in order to encourage and educate young people to save for their educational futures. The application uses an artificial intelligence system that generates much more conscious consumption habits, through different counseling, motivation and recognition strategies.
BRIEF
Old Mutual Colombia, is a financial planning company who was looking for new ways to attract younger clients. For this reason, we wanted to create a savings system that would allow us to build an education plan, which would encourage young people to take control of the financing of their postgraduate programs.
How does it work?
The first step to get closer to Chancho, is to schedule an appointment with your financial advisor at Old Mutual, who will help you establish savings goals according to your incomes. The user is committed to a fixed monthly fee and additionally, he can transfer from any account, the amount he wants.
The app will allow the user to observe graphs that will indicate the ideal amount per month that will help them meet their goal.
Additionally, the app has three great benefits:
#1 For each transfer, the user will receive contrats messages, congratulating him because he will be closer to his dream every time.
#2 For each transfer, depending on the amount, the user will receive points that can be redeemed at cultural events such as concerts and plays, among others. This will make young people feel proud of their own efforts.
#3 The app has an artificial intelligence system, programmed to provide financial advice and to have conversations with the user so that he can feel closer to the app.
UX CUSTOMER JOURNEY MAP
Teammates:
Ricardo Arévalo Segura
Daniella Bueno Berni
Laura Pradilla Barón
Daniela Rojas Echeverri
