Started in 2017, #MyShiningMoment is a fully integrated campaign based on one very simple premise; every time you open your eyes, it's your moment to shine. Our insight was born from the fact that every single one of us has a story to tell. A moment when we were the best version of ourselves. 

Our experiment was to record the effect that sharing those personal stories has on our appearance, specifically our eyes. 

To further extend our message we partnered with organizations who were already in the business of helping others to shine. Through a national partnership with Dress for Success as well as Know Your Value, we were able to reach our target in engaging and multi-dimensional ways across meaningful touchpoints to them like Art Basal and New York City Fashion Week. 

To support all the content that we are generating, we developed a custom website that allows visitors to explore the Shining Moments of those that have joined our experiment. Each activation is represented chronologically to help show the breadth of the campaign while providing ways for future participants to get engaged.