Life is full of emotions and bright colors, but stress prevents thinking, depleting and depriving decision makers. The drug Glicised has a sedative effect, cures stress and nervous overload.
The project objective is to refresh the "prescription" drug design by creating a stylish and vivid packaging.
After a detailed analysis of the existing design and competitors, we realized that the best solution is positive emotion and expression. As emotions, they used the concept of smile, rainbow and paint, making them the main graphic design element. As a result, we received recognizable packaging and achieved a high level of product knowledge in the target audience.