SS FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION

SPRING/SUMMER
​​​​​​​tiho._____.collection

THIS PROJECT IS ABOUT DESIGNing fashion COLLECTION of clothes and ART DIRECTION OF shooting the campaign.
 
This collection was meant to reflect brand's essense — awareness. Those clothes is designed to help to concentrate on the most important thing — on your life. Comfortable styles, quiet fabrics give freedom of movement and comfort. 

All pices of the collection is made from natural japanese fabrics. For example, cotton was made by Watanabe Pile company — small family business, where people love their work and made really quality fabrics. They use dyes on fabric, maded from flowers, fruits, and vegetables grown in Japan. It is harmonious with the collection concept of awareness and natural beauty. So, the material, patterns, design and production are complementing each other, making stronger core ideas of awareness and sustainability.



After collection was made, I was the art director of the shooting the campaign. Find locations and directed team of great people. And took couple of pictures myself 📷


WHAT I WAS DOING 

Clothes design
Art and creative direction
Location scouting
Photography



long sleeve shirt made of soft cotton. Round neckline with an unprocessed seam. A tight silhouette with SPORTSWEAR AESTHETIC. cozy Japanese fabric, pleasant to touch.





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Cotton sweater with long sleeves, a high comfortable collar and a wrap over from the front.










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TROUSERS WITH AN ELASTIC BELT. THE MODEL IS HIGH FIT, COMFORTABLY SITS AT THE WAIST. WITH SIDE POCKETS, REINFORCED BRACERS OF CONTRASTING COLOR. A CORD IS INSERTED INTO THE BELT. PANTS KEEP IN SHAPE, DO NOT CRUMPLE.





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MIDI DRESS MADE OF DEEP BLUE fabric. THE SLIPPED SKIRT. ROUNDED NECKLINE. COMFORTABLE fit. DENSE FABRIC GIVES THE DRESS AN EXTRAORDINARY ELASTICITY: AS IF it "SPRINGS" ON THE BODY.





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DRESS WITH A ONE-PIECE SLEEVES AND POCKETS IN THE SIDE SEAMS. BREATHABLE COTTON KEEPS THE SHAPE WELL. STRAIGHT SILHOUETTE. SMALL CUTouts ON THE SIDES MAKE THE MOVEMENTS comfortable, AND THE walking — FAST.
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CATALOGUE,  LOOKBOOK, backstage AND POST PRODUCTION



CREDITS 

Brand: tiho
Art Director: Mikhail Gusev
Design: Maria Chekanova, Mikhail Gusev
Model: Anastasiya Tretyakova
Makeup: Anastasiya Zigmund
Style: Maria Chekanova
Project manager: Viktoria Piskunova
Pattern cutter: Ekaterina Peredistaya
Video production: Oleg Tokmakov
Photography: Oleg Tokmakov, Mikhail Gusev, Andrey Andreev
Post production: Arsenyi Shashlov

I want to thank everyone in our team, you are fire 🔥






Thanks for watching.
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SS FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION
8
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SS FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION

THIS PROJECT IS ABOUT DESIGNING FASHION COLLECTION OF CLOTHES AND ART DIRECTION OF SHOOTING THE CAMPAIGN.   This collection was meant to reflect Read More
8
143
1
Published:

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