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    Gentleman is a fictional company for the guy that doesn’t just rush through his morning, but takes pride in his grooming skill. Art deco was chos… Read More
    Gentleman is a fictional company for the guy that doesn’t just rush through his morning, but takes pride in his grooming skill. Art deco was chosen as a style, which led to an emphasis on geometric elements, such as the mark , where I played with alternating thickness to imply perspective. When it came to packaging, I integrated the mark across the tops of the boxes in white and let the background produce a reverse shape. Read Less
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Gentleman is a fictional company for the guy that doesn’t just rush through his morning, but takes pride in his grooming skill. Art deco was chosen as a style, which led to an emphasis on geometric elements, such as the mark , where I played with alternating thickness to imply perspective. When it came to packaging, I integrated the mark across the tops of the boxes in white and let the background produce a reverse shape.