ACE Re- Brand
The name ACE stands forAs a charity, their goal is to empower impoverished people through sport, education, art and the support of therapy.
They want to provide the tools necessary for both teachers and children to create fundamental changes in their communities and wider countries.
The Challenge
Shift the logo away from being purely about using sport to support people (the companies original focus before it grew.)
Shift the logo away from being purely about using sport to support people (the companies original focus before it grew.)
Create a modern look for the company which loosely introduces the idea of teamwork and togetherness.
The brand colours and typeface are used consistently throughout the website, built by Charlotte Haawkins. We worked together to ensure the logo, colours, imagery used, tone of voice and style of both the site and the brand worked as a team, met the brief and suited the charities long term goals.
Thank you
