AMEX - True Cashback Credit Card (Concept)
Task - Align the refresh of American Express True Cashback campaign with global rebranding – “Don’t live life without it.” Enticing new signups of the card is key objective.
Idea - We Keep It Real
Banks use attractive hooks to lure customers, only to reveal clauses and criteria when it comes to actual earning of rebates.
We give it like it is. No false promises. Just honesty.
We want to keep things real and liken our promotion of the card to life’s real moments as people experience them.
Print
Print
Guerilla
A human sculpture featuring The Centurion brings out the idea of realness on the streets. Our cashback rewards are as real as The Centurion coming to life!
Interactive Poster
The idea of realness is exemplified in this interactive billboard featuring The Centurion that converses with the passersby to deliver real-time information about True Cashback.
A potential activation piece that could be translated to content.
Interactive Billboard
An interactive billboard that projects real human faces into our ad. Communicating that our cashback rewards are as genuine as humans.
Interactive Banners
Web Banners that calculate as a user shops to reveal the amount of cashback one could get if using True Cashback. Best translated on shopping sites.
Direct Mailer
Not just a typical mailer, we deliver a unique one that recipients could grow in the form of a moss garden. Cashback so real, you can see it ‘multiply’!
