Kanyegg was hatched while exploring Kanye West as a pop culture phenomenon: G.O.O.D. egg or bad yolk? Utilizing the noble egg, I set out to explore a complex, societal icon through an equally complex organic substance. Immediately strange correlations appeared: meringue is a miraculous whip, omelettes do in fact let you finish, even the hardest eggs go through the wire. Are we over Yeezy, or is 2019 the rise of the eg(g)otist? Stay tuned.
Project was conceived as a side project, which Wix then purchased. Together we designed a website, after which they asked me to create a template for purchase based loosely on the original site's construction. See the original site and eggsactly what all the hype is about at kanyegg.com.