When Happypunt, the fashion supplier of ZARA, asked us to create a concept for their portfolio, we knew exactly what we needed to do: not a portfolio, but a platform to
inspire people.

This is how 'Tr-ends: where trends ends' was born: 
“Tr-ends is much more than a fashion portfolio. Is the prove that behind every piece of clothing there’s a concept, an idea.”

The platform uses storytelling to dissect Happypunt’s clothes and explain the process of creation that hides behind a denim shirt, a fluffy jacket or a simple black belt.



Art Direction: Andrés Ibáñez, Marc Morales
Copywriting: Gal·la Basora
Agency: McCann Barcelona
Tr-ends: where trends end
33
117
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Published:

Tr-ends: where trends end

33
117
5
Published:

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