This design project was done for a relative that had the idea of a food and wine pairing harmonization concept service.

It was build to address lots of areas of activity to help on catering segment.

As it was projected for an high segment it had also to show an high profile brand.

So all have begun... the following stuff are the several steps about maturing this project.

Enjoy it!

Project:

Harmonize

by APFvisuals

At first it was motivated by the client belief in spiritual and harmony life concepts, something that was reflected designed by several elements like the triskele as an example. It also had to remind about food, wine and catering, so i've decided to also deal with restaurant elements into it.

The logo design had a lot and major revisions to become possible to be a single piece with every elements joined and connected.

Name brand lettering this round had an even more confident expression and more handwriting style.

After the first was produced a second poster with more rusty texture on black areas to presente it more as a blackboard.

Lots of tweaks all over the project and developing of stationary examples.

It was the last attempt with a major lettering revision to give an even more friendly feeling, at this time it sees the introduction of internationalization information with both portuguese and english information at same time and also the tagline had a new orientation for the experience of pairing (letting go "pairing" and which from one day to another was even more streamlined without "the").

by

APFvisuals

(2019)

Grateful just by watching this! THANK YOU!

Fico grato só por verem! MUITO OBRIGADO!