At the heart of the brand, IncoDocs is about levelling the playing field in global trade. Allowing all, including third world and developing nations, to handle confusing trade documentation. IncoDocs is new, it turns a paper pain point into a digital process and it helps the every day person access trade.
Their team asked us to update their current logo, from their early start-up days, to reflect their current position in the global trade arena. Our brief was to keep it clean and professional, something new but trustworthy and also accessible. The mark needed to work as the company's main logo while also representing a product that will become part of a bigger suite down the line.
We approached this brief from many angles and ended up with a flying piece of 'digital paper'. Bringing the labour of documentation to the effortless exciting digital age.
To complete the update we explored its use in motion and in-app illustration. Creating example brand content for socials and informative videos, like webinars. A paper like gradient pulled from the logo stitches the digital elements together. Imagery is cutout roughly like a piece of paper and the logo and text remains digital with flickers, glows and colour aberrations.
Bespoke illustration within the app helps engage users, adding colour and interest while they fill out documents. Using simple clean vectors the illustrations can adapt to the screen and do not fight the product. Instead adding a human element without losing Inco's playful and globally accessible approach.