2019 Wellmet Project Rebrand
Wellmet Project is a program located in Cambridge, MA that provides housing and support for those with mental illness.
Objective: To update the current Wellmet Project logo and guidelines, while maintaining core aspects of the original brand.
Solutions: The Wellmet blue was changed to be lighter and more muted to add a sense of calmness, while the green color was brightened up from its previous evergreen color to add a sense of liveliness. Main font type was changed from serif to rounded san serif to provide a more modern, yet approachable appearance. The san serif font was chosen to contrast against the large and strong "WP" in the Wellmet logo.
