Abbott
Challenge: Abbott, a global pharmaceutical, nutrition, and healthcare products company, was inconsistently marketed across lines of business. We were asked to create a visual identity that unified their brand to promote a clear, customer-focused image.
Solution: We designed a vibrant, new visual identity that helped Abbott communicate consistently across businesses, appealing to both patients and healthcare professionals.
Agency: Prophet
Role: Design Director / Designer
Abbott World Marathon Majors sponsorship
To demonstrate commitment to lives lived fully, Abbott became title sponsor of the World Marathon Majors, the organizing body uniting the world’s most prestigious marathons in New York City, Boston, Chicago, London, Berlin, and Tokyo.
The Abbott World Marathon Majors identity and Abbott corporate brand were featured at Marathon and Expo events in each host city, and included out-of-home displays, high-visibility advertising, and multimedia experiences.
