A summer marketing campaign
for Lidl Finland.
The overarching concept is that
the summer in Finland is quite short,
so people worry that it might
end before it has begun!
The slogan for the campaign
‘Live like it is the last day of summer’
'It can be over sooner than you think'
We illustrated the ideas to recall
classic summer travel posters,
but whilst also expressing the
jokes within the headlines.
(We discovered some of the
humour is quite specific
to summers in Finland ;-)
We decided to design all of the
visuals around the Sun, as a nod
to the yellow circle of the Lidl logo.
The campaign appeared in outdoor
media and press advertising.
'Summer glass is always half full'
'Live like it is the last day of summer'
'Ready in place, go'
'Heatwave, an urban myth?'
(two concept images)