The Burnout Whiskey Co. is a fictional brand, my answer to a monthly creative brief set for myself and my colleagues. The task was mostly to do with the label design, but of course I decided to focus on the 3D side and put more effort into creating the bottle itself.

The bottle, cap and sleeve were all modelled in Maya, then imported to Adobe Dimension for texturing and rendering. The label was created in Illustrator and mapped on in Photoshop, along with the smoke.

These slides show some of the inspiration behind the bottle, which was heavily motorcycle themed. The bottle being a twist-grip – the initial input to create power, the cap being a drive sprocket – where the power is emitted, and the whiskey of course is the power itself, waiting to be released. It also has a resemblance to engine oil in colour so is quite fitting.

Hope you like the style.