Camden Town Brewery

A campaign to take a brand and reposition it in another culture. We were tasked with creating a campaign for Camden Town Brewery to launch in Japan, more specifically Tokyo. For the first outcome, we commissioned illustrator Lena Yokoyama to produce a piece that reflected the hustle and bustle of Camden but with a mind towards the Japanese market. As well as being a talented illustrator, Lena was born in Tokyo. Her experiences gave us an invaluable insight into Japanese culture.