National Geographic - 80s the Decade that Made Us
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The eighties was a magical decade full of content and important moments, I was born in 1980, so I was too little to remember most of those moment… Read More
The eighties was a magical decade full of content and important moments, I was born in 1980, so I was too little to remember most of those moments, but I have good memories of my childhood films, tv shows, music and events of this decade. In 2013 National Geographic launch their new documentary show about this amazing decade, talking about the events that made this wonderful decade that shaped who we are now and changed the way we live today. To celebrate the "80s the Decade that Made Us" launch party at the Austin's SXSW 2013 with the presence of "Girl Talk", I was commissioned to create a key visual illustration of representing the show with an energetic vein for the public of the fair. The key artwork was built to work as a combination of assets where the design team over NatGeo's office could be able to unplug pieces of the artwork and multiply it over their communication. Read Less
Published:
National Geographic at SXSW 13

The 1980’s was a magical decade stockpiled with history-shaping entertainment, politics, and sports events. I was born in 1980, so most of these moments are a blur, but I still have great memories of TV shows, music, and fashion from that great period of time. In 2013, National Geographic (NatGeo) launched a new documentary show, which highlighted keys events from the incredible 1980’s. 

To launch the program, NatGeo hosted a launch party at Austin's SXSW 2013. I was commissioned to create a key visual illustration that represented the tone of the show and also carried a vibe that matched the energy of SXSW. The key artwork was built to work as a combination of assets, allowing the NatGeo design team to hone in on specific pieces of the artwork and focus in on it over different communication platforms.
In order to adapt the campaign for many different formats and medias the key-visual was created with floating elements that could be moved around to better suit the new format or even compose new layouts.
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Adhemas Batista:
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