Commonwealth, Visual Identity & Custom Typeset (2018)
COMMONWEALTH

Visual Identity/Branding/Design for COMMONWEALTH, a boutique NYC based agency representing photographers and stylists working in the fields of fashion, editorial and advertising.

COMMONWEALTH’s visual identity includes logo, logotype, brand type and a set of custom designed typefaces. A digital Design Standards Manual introducing all core tools and elements helps maintaining the integrity of the developed visual identity.







COMMONWEALTH Design Standards Manual
A digital Design Standards Manual introducing all core tools and elements helps maintaining the integrity of the developed visual identity.





COMMONWEALTH moving brand type
This is CW Flag™ Regular — a brand new type — in motion
Custom type design: Gandl, Neubau, Berlin 2018





COMMONWEALTH brand type flags
introducing a new alphabet





COMMONWEALTH Brand vs Visual
Portfolio poster samples











COMMONWEALTH Brand vs Visual (Masking Sample)
Brand type as mask





COMMONWEALTH Brand vs Visual (Teaser Stills)
Sample stills from teaser video







COMMONWEALTH Sneak Peek Campaign
Promotional campaign introducing the agency’s arrival in NYC





COMMONWEALTH Artist’s Portfolio Sneak Peak Campaign (Sample)
Portfolio promotion of curated artists featured on Instagram.
Sample of featured artist: Julie Brooke Williams.


[Click Play]







COMMONWEALTH Corporate Website
in collaboration with Robert Loeber (Design & Development)


[Click Play for preview or visit website with link below]


The backend offers each artist’s portfolio dynamic layout possibilities for photos and videos displayed within the agency’s own grid based visual  identity system





Commonwealth, Visual Identity & Custom Typeset (2018)
1806
21799
60
Published:

Commonwealth, Visual Identity & Custom Typeset (2018)

1806
21799
60
Published: