Global launch campaign for Sony’s new Xperia Z smartphone. It is one of the most important product launches for Sony, as they’re aiming for 2013 to be its breakthrough year in the mobile sector. The phone itself is the culmination of Sony’s technological expertise and innovation, which was brought it to life with the line ‘experience the best of Sony in a smartphone’.

We tapped into the truth that Sony have always worked to bring you new experiences; watching momentous events in history, listening to music wherever you go, recording moments that changed the world, playing games that shaped your childhood, capturing colourful experiences around the globe.