[Integrated Marketing Communications] LG, ISE (Integrated Systems Europe) 2019, Amsterdam
Integrated Systems Europe is the world’s largest exhibition for AV and systems integration. The 2019 edition ran from 5 to 8 February at the RAI Amsterdam, and was the largest to date in terms of both exhibition space and attendee registrations.
Highlights of ISE 2019 included: the world premiere of Sviatovid, a 360-degree projection sculpture by Bart Kresa, who also gave the Opening Address; a Closing Keynote by creative director Tupac Martir; ten conferences, including five in ISE’s new Hotel Okura venue; and a full professional development programme supported by the show’s association co-owners AVIXA and CEDIA.
Role and Responsibility: Overall ATL(Digital/Social, SEM, eDM, etc), BTL(Exhibition/Conference, etc), Contents, PR Strategy Direction as a HQ ID Marketing Leader
Agency: HSAD
2019
ISE 2019 official page http://www.lg-informationdisplay.com/ise2019
* Related Integrated Campaign
LED Signage digital campaign
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
Transparent OLED digital campaign
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
Video Wall (0.4mm even bezel) digital campaign
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
- SEM, Social(Linkedin, Facebook, Youtube), LG.com and Micro-site
[ISE 2019] LG Transparent OLED Unveiling Feb5. 2019
[ISE 2019] See Beyond, LG Transparent OLED Signage (Teaser ver.) Feb1 2019
Video Wall campaign page http://www.lg-informationdisplay.com/video-wall/brand
The World's Narrowest, 0.44mm Even Bezel Video Wall Jan23 2019
[ISE 2019] LG Booth Overview Sketch Feb6 2019
