「福樂大語文」品牌設計提案
Flow Language - Brand Proposal
Flow Language - Brand Proposal
每每設計師的堅持都不符合您的設想？又或每次的提案都大同小異未達期望？
那請看看我們為客戶的規劃，在討論的過程中我們會深入瞭解客戶的需求，有很多需求在畫面上將可能會是相斥的，那經過解說讓客戶理解後，我們會設定出不同的風格主題做提案，分析出遠中近目標的優劣勢再讓客戶選擇，進而達到客戶最理想的期望。
福樂大語文，源於英文Flow。一家專業的中小學語文教學研究和培訓機構。以此為例，我們將客戶的需求拆解為三大部分來提案。如下：
1. 中文博大精深且歷史悠久，希望能用傳統書墨來呈現。
2. 因專注而優秀，為學習而快樂為主軸，強調趣味學習。
3. 學海無涯，藝文的傳承更是川流不息源源不絕的。
1. 中文博大精深且歷史悠久，希望能用傳統書墨來呈現。
2. 因專注而優秀，為學習而快樂為主軸，強調趣味學習。
3. 學海無涯，藝文的傳承更是川流不息源源不絕的。
When you was a client, did you feel your entrusted designers cannot meet your needs? Or did each design proposal from them look similar and under your expectation? Please check what OCTOSHIP did for our clients. In the project meetings, we would listen carefully and analyze deeply to realize clients demand totally. After we generalized the discussion OCTOSHIP will set several proposal routes with various graphic styles and points of unique. Every route contains different S/W/O/T, what we do is explain it to clients and find out the most fitting design for them.
This project Client, Flow Language Institute, is a professional language tutoring center. We divided the cooperate philosophy of client into three main parts which then became brand design routes individually.
1. Chinese language is broad, deep, and ancient. The traditional calligraphy might be a good design element.
2. The client believes learning could be a thing of happiness to every child.
2. The client believes learning could be a thing of happiness to every child.
We could use bright graphic to represent 'happy'.
3. Learning is never end like a river. So 'water' is also can become a symbol for this brand.
3. Learning is never end like a river. So 'water' is also can become a symbol for this brand.
品牌塑造是一段不斷累積沈澱的旅程。設計師手寫了十數張概念草圖，唯有再再嘗試方能淬煉出甜美成果。
以下將介紹風格不同的三種品牌風格提案
Ａ：中文書墨 Ｂ：趣味學習 Ｃ：藝文傳承
設計概念Ａ案＿中文書墨
理念：中文是活的文字。此Logo的造型，結合從古至今的「樂」字變化，呈現中文演變奧秘並延續文化的價值，並融入紀錄語言的一大功臣－標點符號，表達福樂是語文教學機構的本質。
輔助圖形：標點符號結合書法墨跡。
設計概念Ｂ案＿趣味學習
理念：本案的樂字兩旁，是書本的意象，代表快樂學習的主軸，搭配「逗號」（語文）、「水滴」（FLOW，即福樂），整體風格趣味繽紛，表達學習本該是件快樂之事。
理念：本案的樂字兩旁，是書本的意象，代表快樂學習的主軸，搭配「逗號」（語文）、「水滴」（FLOW，即福樂），整體風格趣味繽紛，表達學習本該是件快樂之事。
輔助圖形：以文具及天馬行空的想像做代表插圖。
設計概念Ｃ案＿藝文傳承
理念：以流動感的筆畫呈現「樂」字，將水之流動的形象帶入。象徵學習是源源不絕、終身不斷的正向意涵。讓孩童們在詞彙之海中自在倘佯，也是福樂的期許。
理念：以流動感的筆畫呈現「樂」字，將水之流動的形象帶入。象徵學習是源源不絕、終身不斷的正向意涵。讓孩童們在詞彙之海中自在倘佯，也是福樂的期許。
輔助圖形：四個圈代表著：學習、快樂、語文、永續，共構成一個幸福的結。
「因專業而優秀、為學習而快樂」
福樂大語文，是一家專業的中小學語文教學研究和培訓機構。致力於為中小學生架起一道通往語文成功之路的橋樑。課程涵蓋古文古詩的熏陶、名家作品的解讀、作文水平的晉階等內容。
福樂，源於英文Flow。寓意著心無旁騖地專注讓每一學子感受到「因專注而優秀，為學習而快樂」的美妙。
我們相信好的溝通能更加了解目的需求，協調是讓彼此的認知能更有共識，再加上彼此良好的配合與合作關係，才能擦出真正發揚品牌光芒的火花。
Flow Language Institute, which focuses on professional Chinese language teaching, dedicates itself to set a successful way for elementary and secondary school students to acquire language ability. The course contains ancient poem reading, classic article analysis and writing practice.
The name 'Flow' indicates that the journey of Chinese learning is boundless and shifting. For this reason, Flow Language Institute is here to create a joyful and helpful atmosphere to support students building self-confident in endless knowledge seeking.
A well communication among designer and client is a crucial part in target finding, knowing both thoughts, then have confident in each other. That is the key point to generate a good design.
