HDFC BANK Secure Banking
#FightAgainstFraud
Every day, hundreds of people fall victim to financial fraud.
The Reason:
Lack of knowledge among the masses about the need to keep their bank details a secret.
Our Problem:
Even with a fair number of PSAs and advertisements addressing this issue,
nothing resonated with the masses enough to change anything.
nothing resonated with the masses enough to change anything.
We needed to break free of the clutter of communication surrounding this issue.
The Idea:
We had a man who’d lost everything to a fraud call take to the streets
to spread his message.
He would approach people in the streets and cars halted at signals,
and share his story with the occupants,
warning them of the dangers of being loose-lipped about their bank details.
