The objective of this project was to design a brand identity for Arktis Solutions. Arktis Solutions Inc. (Arktis) is a professional
engineering and management consulting firm specializing in the natural resources sector of Northern Canada. Their core competency
is in the environment, governance, and infrastructure sectors in remote and cold regions. Arktis holds a permit to practice engineering
and geoscience in the Northwest Territories, Nunavut and the Yukon.
engineering and management consulting firm specializing in the natural resources sector of Northern Canada. Their core competency
is in the environment, governance, and infrastructure sectors in remote and cold regions. Arktis holds a permit to practice engineering
and geoscience in the Northwest Territories, Nunavut and the Yukon.
The main shape in the Arkits corporate identity is representative of an iceberg that is prominent in the picturesque landscape of Canada’s Arctic and Northern regions. Symbolically, the iceberg shape portrays the important work Arktis Solutions does in the communities in
which they work. The iceberg symbolizes how Arktis contributes more to the community than what is only visible above the surface.
which they work. The iceberg symbolizes how Arktis contributes more to the community than what is only visible above the surface.
The triangle shapes in the logomark correspond to the shape of the “A” in the word Arktis and helps portray a sense of strength and support. The upward pointing triangle lends to the progressive and optimistic attributes of the brand while the colours that make up the
Arktis corporate identity are those found in the blue waters and landscape of the Arctic. The pop of magenta is borrowed from the
beautiful Aurora Borealis.
Arktis corporate identity are those found in the blue waters and landscape of the Arctic. The pop of magenta is borrowed from the
beautiful Aurora Borealis.
To reinforce the concept and meaning of the iceberg portrayed in the Arktis Solution corporate identity I carried it through to the
design of the stationary package using the blue water tone as the main colour for the design.
design of the stationary package using the blue water tone as the main colour for the design.
