This was the second part of the Halls México ad campaing. Due to season's hype this time the theme was Oscars with a tribute to some best movie academy winners. The campaign was released mainly throught social media and all posters were produced with a combination of digital painting and photo editing in Adobe Photoshop.
Here are the some compositional sketches that were approved by both the agency and client before final rendering.
And finally some sketches that didnt make it to the end because, they never won best picture award :´(
Creative Direction: Maiz Azul
Illustrations: Gerardo Escamilla