Orexis New Range
Brief was to create a new range of dips for Orexis Fresh Foods Ltd. These would be sleeves intitially that would wrap around clear pot packaging.
Below are the first ideas I had. By using chilli flakes I created the words "salsa" to represent the hotness in an artistic manner. This idea didnt come to fruition as they wanted to use something closer to the Orexis Deli Range which I did previously. However, this kind of idea could be used on any other project at a later date.
This next idea was a bit more basic and was rejected.
These ideas are to be used and developed into the Orexis Range using the classic font and black band with greek keyline. Nice and simple.
These are the finished packs to be photographed and mocked up.
Each products has a different illustration background reflecting the ingredients. The colours also tie in with the product.
