Presentation Board
Aesop @ Dataran Merdeka, Kuala Lumpur
Pop Up Container Retail Store
This temporary pop-up container for Australian luxury beauty brand, Aesop, aspires to emphasize customers’ store experiences through integration among spaces, humans, senses and its surroundings.
Aesop believes the form of integration, engagement and communication play important roles from their products, user experiences to every store design. The concept is reflected from the interior mood and elements as the surrounding streetscape of Dataran Merdeka, Malaysia was integrated within the store while maintaining its brand identity. It is also conveyed in the space planning on how the store promotes its products -integration between floors and the outdoors to encourage more engagement and interaction with customers throughout the journey of experiencing the store, from the retail area, workshops to personal consultations, each integrating all senses.
Retail Area
Main Entrance
Corridor
Facial Treatment Area
Lounge Area
Lounge Area
Front Facade
