Goldener Reiter - Corporate Identity
Bar, Munich, Theklastraße 1, 2018


The bar Goldener Reiter in Munich's trendy neighbourhood Glockenbach opened mid 2018. The Goldener Reiter is steeped in a warm welcoming orange to give guests and the staff a homelike feeling, where they can engage in conversation, dance and just be themselves. It's name is inspired by a German New Wave song of the early 80's. From time to time the song Goldener Reiter by Joachim Witt is played by local DJs, but the music selections can vary between Disco, Funk, House & German New Wave.

Commissioned by the bars owner and inspired by the cheerful atmosphere a informal & colourful corporate identity arose in close cooperation with Julien David Hoffmann. Together we designed a logomark, logotype, a series of posters, stickers and a stamp. The Logo, obviously inspired by the song title, which translates to golden rider, is a loose scribbled icon of a horse.




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Logo Variations on Black Paper




A Variety of Posters Monochrome and Coloured






Transparent Stickers with Black and White Prints






Black Branding Stamp with White Ink


In the future more poster for upcoming events will be released and Julien or I will have some fun with new stickers or shirts. To keep updated follow Julien David Hoffmann and Goldener Reiter on all these existing social media platforms out there! Additionally if you are interested in these stickers or posters feel free to contact me!

For more information or inquiries please contact hallo@treibenreif.de or iam@juliendavidhoffmann.com!​ ​ ​​​​​​
Goldener Reiter - Corporate Identity
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Goldener Reiter - Corporate Identity

The bar Goldener Reiter in Munich's trendy neighbourhood Glockenbach opened mid 2018. The Goldener Reiter is steeped in a warm welcoming orange t Read More
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