The Society for the Advancement of Sexual Health (SASH) was seeking a tri-fold brochure to provide general information about their organization, membership tiers and benefits, publications, and annual conference.  The  challenge was to provide clear accesses to all of this information while keeping clear delineation between sections, while maintaining the organizations brand feel, providing support for diversity, and allowing each section enough space in which to be processed.  

The largest challenge was the memberships benefits and comparison.  Traditionally SASH has provided this information in long text format, but given the limited real estate available in a tri-fold we selected to move this information into a chart. With the additional complexity of having buy-up elements this chart had to move beyond a simple comparison and included symbols to indicate inclusion, or buy-up level  for each element across their tiered membership options. We eliminated the vertical division lines in the chart, opting for color differentiation to reduce the visual density while maintaining ease of understanding.

For their publication offering we selected to place these across the bottom inside of the brochure utilizing a colored background that was reflected on their website to provide both a visual separation from the information above, as well as providing visual cohesion with the website. To ensure legibility, a partially opaque frame was placed over the background and all copy and publication images were confined to that area. 

To provide a visual support for diversity we selected photos depicting a varied range of relationship types and created cohesion by converting them all to grayscale. This tied the images visually with the organizations name and allowed for the colored portion of their logo to stand out.