This was an ad campaign created
with Target's warm and inviting personality
in mind in which users would submit the things
they were most thankful for and potentially be
featured in official Target advertising.
Longer user-submitted writings which tell
a more detailed story of thanks were utilized
in double page magazine ads.
Stories submitted by email with shorter and simpler
messages can be utilized by Target to have the
photo and text featured on a large poster advert.
A mock-up for this poster was made in an
outlet mall as a large amount of consumers
will take notice of the ads presence and get a
positive, warm impression from the company.
A skyscraper web banner ad was made which
used minimalism and wholesome imagery to
invite the user to visit the campaign's website
and learn more about the campaign.
A video was made that could be used
as a social media ad that would encourage
users to post about and submit photos of
the things they're thankful for.
This video managed to represent Target in a way
that was wholesome and prioritized the
happiness and gratitude of the audience.
Magazine Mock-Up provided by Viscon Design
Poster Mock-Up provided by Graphic Burger
