Sertodo Copper is a manufacturer of handmade copper goods with an online store at Sertodo.com. This project started as a migration from Shopify to BigCommerce.
Upon engaging the client, it became clear the first order of business was to improve their SKU system, in order to enable proper accounting of bundles, and improve inventory control.
Worksheet for SKU re-design work for Sertodo Copper
Once we had a better SKU system, we started working on the information architecture and design for the new Sertodo.com.
I find mind-mapping to be a very effective way to get started designing an Information Architecture
With such a beautiful product line, and great photography, we made a decision to let the product literally and figuratively shine, with a clean, minimalist design, focused on good typography and user experience.
Sertoco.com eCommerce store design mockups, showing home page, various basic pages, and product customization interaction.
Key to the Sertodo Copper offer is the customization of their products with engraving. The interaction for this custom-coded solution needed to be precise, so I produced an interactive prototype of what that would look like.
See Sertodo.com
