Brief
Find a solution to tackle one
of America’s many gun
violence issues.
violence issues.
By using IKEA’s different stores across the US, we can prevent child gun accidents by talking to
curious parents inside furniture where kids find guns. This way, we let parents know that their child’s curiosity is
more dangerous than theirs. A free manual in true IKEA style will be available to take home, with instructions on how to store their guns safely for a better everyday.
curious parents inside furniture where kids find guns. This way, we let parents know that their child’s curiosity is
more dangerous than theirs. A free manual in true IKEA style will be available to take home, with instructions on how to store their guns safely for a better everyday.
Awards
Bronze — Clio Awards
Gold — Gullblyanten 2018
Merit — Young Ones ADC
Finalist — NYFA 2019
Winner — Fight Gunfire With Fire
Finalist — NYFA 2019
Winner — Fight Gunfire With Fire
Fight Gunfire With Fire
Ongoing nonprofit initiative created by The One Club for Creativity and MullenLowe.
Ongoing nonprofit initiative created by The One Club for Creativity and MullenLowe.
