PEUGEOT CONCEPT STORE, ABU DHABI.
Peugeot launched its new and first concept store in the Middle East, located in YAS Mall, Abu Dhabi. Customers can check out a different kind of automotive showroom, with the latest innovation and technology. This is a one-of-its-kind retail experience for consumers in the UAE.
The greatest challenge was the budget, as the film wasn't part of the plan. And the brief was to only advertise the showroom through an emailer. However we were so excited about the project and decided to find a way to make a film with almost zero budget, only using out brains and skills and everything was produced in house and the only money spent was to purchase the soundtrack. The idea was to use light systems and screens in the showroom it self to create an attractive musical stop motion.