MOHO | Geology firm
MOHO is a geology specialists firm founded by ambitious professionals, who perfectly know how important is to be well represented by a high profile visual identity, and not only by an already excellent service.
In such a purely technical work environment it's common to neglect the importance of communication; therefore my aim has been to design a sober, minimalist and modular visual solution, ready to be used on several channels, as offline & online marketing, complementary projects and spinoffs.
The intent of communicating a strong reliability takes shape from a sans serif typo with a negative kerning, Futura based, which allow to transmit the strength of the message behind MOHO concept.
In the combination mark, the pictogram is composed of two parts, each one representing an extreme stylization of a geological hammer, which is the best known historical symbol of geology.
These come together, giving life to a bigger symbol, recognisable as the M of MOHO.
The visual solution is versatile, in order to have different uses.
Referring to website name mohostudio.it, the stationery hosts the word "Studio", interchangeable with other words in the future to represent spinoffs and complementary projects of MOHO, as MOHO Education and MOHO Consulting.
The visual sobriety is equally perceptible on every digital channel.
The structure of the website has been accurately studied to offer the best user experience and, thanks to an intuitive interface, to quickly find information and easily ask for details and quotes.
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