GREAT IS WORTHLESS
A great Idea is worthless until is turns into reality. Ideas are seeds to solutions. They can be the most relevant answer to a given problem but only when they do blossom into real life implementations. If not, they are just grey matter. It's when the Idea shifts from imagination to reality that it captures its true essence and is worth it. The true impact of an Idea is what really matters. Thinking for the sake of thinking does not produce any tangible result.
Growing Ideas & turning them into real life applications for people is a relevant solution to a situation. When Ideas become real, their power multiplies tenfold and beyond.
A great Idea is one that impacts People's life in a positive manner, not one that remains in someone's imagination. Are your Ideas worth it ?
NH HOTELS - Edenh
For its Luxury Resorts brand, I managed the marketing & advertising campaign for Mexico, Dominican Republic & Cuba. The campaign involved creative development, design, media, radical marketing, print & multimedia.
NH HOTELS - Irony
I created, developed & implemented this campaign for NH Hotels in Mexico aiming at creating Brand awareness & WOM. The campaign involved strategic planning, design, multimedia, media, guerilla marketing, social media, ATL & BTL. It relies on the Brand attributes through the concept of Irony (copy), creating curiosity & brand differentiation. The campaign has been adapted to numerous formats & medium.
AVON - Absynthe
I supervised a corporate event for the launch in Mexico of Absynthe fragrance (developed with the famous french designer & creator Christian Lacroix). The project involved design, event production, multimedia & BTL.
AVON - Dermafull
I managed a proposal for the launch in Mexico of AVON's Dermafull latest product, entailing BTL activities throughout the country in order to develop brand awareness. The project included creative development, design, multimedia, production & BTL.
KODAK - Launch ZX1
For the launch in Mexico of the latest ZX1 video pocket camera by Kodak, I managed the creation of TV spots for the Mexican market. The project involved creative development, design & 3D production.
KODAK - Digital Kiosk
To support KODAK digital kiosk sales vs. competitors, I managed the creation of a TV spot for outdoor broadcasting. The project involved creative development, design & 3D production. The spot was then re-edited & formated for cable TV broadcasting.
SABORI - Algo para Mi
I handled a campaign proposal for one of Mexico's leading ham brand. Our project involved ATL, BTL & Digital activities through the creation of a new website, offering wellness/health/beauty/nutrition tips to women. The Digital efforts were reinforced through POS, BTL & ATL activities.
BX+ - Hablemos de Cosas Mejores
I supervised the creation, development & implementation of this campaign for the BX+ Investment Bank in Mexico. The campaign involved ATL, BTL & Digital throughout the country. It received great response & exceeded Clients objectives.
Translation :
Have two banks. We are not jealous.
We know you do not need us for everything, only to grow. Our Cuenta Verde yields great returns without any fee.
Have two banks. We are not jealous.
We know you do not need us for everything, only to grow. Our Cuenta Verde yields great returns without any fee.
Translation :
We are the only bank that does not want to be your only bank.
We know you do not need us for everything, only to grow. Our Cuenta Verde yields great returns without any fee.
We are the only bank that does not want to be your only bank.
We know you do not need us for everything, only to grow. Our Cuenta Verde yields great returns without any fee.
Translation :
Why use small letters if there is nothing to hide?
The bank that tells you clearly about money, because after all it's yours.
Why use small letters if there is nothing to hide?
The bank that tells you clearly about money, because after all it's yours.
Translation :
We prefer to earn your trust rather than fees.
We prefer to earn your trust rather than fees.
BX+ - CosasMejores.com
The digital part of the campaign involved the setting up of a new portal, dedicated to sharing positive information & constructive content, helping people enjoying their life. The action was supported with Social Media activities. The project has been very successful so far & enabled to create a new valuable point of contact with both Clients & Prospects of the Bank.
BIC - Comfort Twin
To support the product sales in Mexico, I handled a campaign proposal for ATL & BTL activities aiming at creating Brand Preference & optimizing differentiation vs. competition.
LA FINA - TOKD
For the leading table salt manufacturer in Mexico, I managed the proposal for the creation of a brand new product line & brand targetting the Gourmet Market. The project involved the complete creation of the products, the brand as well as the ATL, BTL, POS & Digital activities.
NH HOTELS - Chiqui Staff
For NH Hotels in Mexico I developed a campaign with 15 marketing proposals to foster brand differentiation, develop brand preference & ensure guests a unique & memorable experience with the brand.
NH HOTELS - T2 Airport Launch
For the opening of NH latest hotel within MXC International Airport, I managed the campaign development, implementation & media. The project involved creative development, design, multimedia, BTL, ATL, events, PR & a flashmob.
AREVA - Mexico Tour
For AREVA, World leader in nuclear Energy Supply, I managed several B2B projects in Mexico, from trade fairs to a roadshow proposal & corporate communication activities.
ARAUCO - Araucoply promo
For this Chilean natural wood producer I handled the setting up, development & implementation of a Promotional campaign for the Mexican specialists market. Through the creation of the "Paco" character we strengthened the brand positioning on the national market as THE reference in quality wood products. The project entailed creative development, design, production & BTL activities.
NH HOTELS - T2 Airport Launch
For the opening of NH latest hotel within MXC International Airport, I managed the campaign development, implementation & media. The project involved creative development, design, multimedia, BTL, ATL, events, PR & a flashmob.
