BirdWatch Ireland - website redesign
BirdWatch Ireland relies on the support of its members to fight against environmental degradation, wildlife persecution and habitat destruction, therefore increasing brand awareness, reach and memberships are key to their survival and the survival of Ireland’s most endangered bird species.
The project focused on the design and build of a new website aimed at:
-Enabling online membership and shop sales
-Increasing user engagement and brand awareness
Key user journeys were mapped out to identify pain points and highlight opportunities to turn frustration into conversions. These were greatly simplified reducing the time previously required to complete a task and therefore improving the overall user experience.
This resulted in an increase in memberships, online shop sales, visitors engagement and improved operational efficiency with significant cost savings.
-Enabling online membership and shop sales
-Increasing user engagement and brand awareness
Key user journeys were mapped out to identify pain points and highlight opportunities to turn frustration into conversions. These were greatly simplified reducing the time previously required to complete a task and therefore improving the overall user experience.
This resulted in an increase in memberships, online shop sales, visitors engagement and improved operational efficiency with significant cost savings.
Visit website: www.birdwatchireland.ie
