ISUNEED Branding Identity & Packaging Design
子有你品牌識別與包裝設計
ISUNEED is a new found skincare brand, targeting newborn children and their parents. The skincare products use a kind of red quinoa that is only grown in Taiwan, which is an effective cure for sensitive skin.
The act of hug is the most direct way to express love. A hug from mother saying not only love, but the power of tenderness, and the feeling of security. ISUNEED builds the brand image base on the concept of the hug from mother. The viewers can sense the comfort feeling of a hug through the illustrations. The illustration also constructs a playful and mild atmosphere. We chose color red as the brand color because the red symbolize protection from the red quinoa, the color also conveys the concept of "the best protection" to the audience.
子有你是一個新創的親子保養品牌，結合台灣特有農產品紅藜作為產品原料，期望以台灣本土孕育的優質農作照顧敏感肌孩子們。
擁抱，是最直接傳遞愛的方式 ; 母親的擁抱，除了愛，還有溫柔堅定的力量，能帶給孩子安全感。子有你品牌形象以此為出發點，運用插畫做為視覺焦點，帶出品牌整體溫潤與童趣的調性，品牌紅色象徵保護與柔性的力量，藉此向消費者傳遞品牌精神：最好的呵護。
擁抱，是最直接傳遞愛的方式 ; 母親的擁抱，除了愛，還有溫柔堅定的力量，能帶給孩子安全感。子有你品牌形象以此為出發點，運用插畫做為視覺焦點，帶出品牌整體溫潤與童趣的調性，品牌紅色象徵保護與柔性的力量，藉此向消費者傳遞品牌精神：最好的呵護。
Design by Teng Yu Lab
Art Direction────Teng Yu Logo & Logotype────Teng Yu, Lan Chieh Packaging Design────Teng Yu
Illustration────Teng Yu Photography────Oni Lai Photo Studio Client────ISUNEED
Year────2018-2019 Type────Brand Identity, Logo & Logotype, Packaging Design, Printing Design
Printed by Geepress & Fufu Print Inc.
