First Abu Dhabi Bank - Tactical Product Campaign | Print + Outdoor + Digital + InBranch Posters
FAB engaged us on a a project to launch their new campaign for their Credit Card, Home re-finance and personal loans. The client had a fairly vanilla product in their own words and hence wanted creatives that were visually arresting yet did the job of conveying the product message. We shared around 5 rounds of creatives and the client finally agreed to the campaign which you can see below. I conceptualized and visualized this campaign and oversaw the art direction to final execution. The campaign ran primarily in press, in branch, digital and social.
