These interface designs reflect a suggested approach produced as part of a larger RFP response. I worked with the creative team and recommended features like the one question insta-poll element to let visitors compare themselves to others while providing user trend insights to the brand. I also up-leveled the most viewed and shared stories to the home page.
We color coded various themes and mixed the content between long-form articles and bite-sized factoids. There was even a slider that determined the frequency of long/short form content. A multi-column approach lended itself to the mobile implementations of the site.
Digital Strategy and UX - Daniel T Wood
Creative Direction - Ted Zahn
Art Direction - Mark McCarthy
Design - Brandt Nelson
Account Director - Jason Ridge