I was part of the small agency that launched The Pod Hotel. The former Pickwick Arms Hotel came to us in search of a fresh new brand. One that would appeal to their young, tourist clientele.
Our original portal highlighted the most common user journeys on the homepage and emphasized the fun, quirky nature of the tiny "pods" of the Pod Hotel.
Today the brand holds strong and has grown so much. The large, blue, 3D version of the logo is amazing to see.