Australia’s largest open air cinema, with 10 locations across Australia and New Zealand – American Express Openair Cinemas approached Made Somewhere to rebrand and position their popular event. The brief was to establish a master brand that could be adapted across all locations to engage the audience and promote the event with a playful personality and new energy.
Art Direction | Branding | Digital | Environmental | Event | Illustration | Print
Made Somewhere developed a diverse brand strategy, brand suite and brand guidelines that provided the foundation for the brand for years to come. The extension of the brand was brought to life through a tailored tone of voice and copywriting, and playful patterns and graphics. This was executed across exterior fence scrims, screen displays, printed event collateral and marketing material.
To help establish the brand as a leader in the outdoor cinema market, Made Somewhere created a fun-loving, bold and contemporary master brand which connected with the audience and sparked imagination and inspiration for the event.