STI AWARENESS CAMPAIGN
The aim of this project was to create an awareness campaign that educated the youth of New Zealand about the seriousness of sexually transmitted infections. The campaign is also about promoting the use of protection to reduce the risk of sexually transmitted infections spreading.
The target audience for this campaign is New Zealand youth between the ages of 12-19 years old. This age group is the target as it appears that they are uneducated about sexual health.
Although the campaign is delivering a serious message, the tone of voice is fun, bright and relaxed. Giving the campaign a fun vibe will help it resonate with the age group of the target audience.