Joe Fresh
The visual communication design for the New York flagship store launch of clothing retailer Joe Fresh, included Time Square subway advertisements, in-store advertisements, and in-store digital displays. Several films were also made in the process including behind the scenes footage of Joe Fresh fashion shoots, a short documentary on sculptor Harry Bertoia, as well as a range of motion graphics sequences for in-store displays.
Times Square advertisements.
Joe Fresh
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Joe Fresh

Assignment: art direction, identity design, web design, film direction, motion graphics design, advertising, animation Creative direction by Jas Read more
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Attribution, Non-commercial, No Derivatives

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