We were entrusted the mission to present the new Formula E S5 racing format. Modified rules have added unpredictability and excitement to the new season. This gamification induces even more adrenaline and competitive spirit than before; thus, the video employs the distinctive style that reminds us all a game trailer.
The challenge was to convey the meaning of the novelties within 1 minute, at the same time igniting the excitement and engaging the audience in the new Formula E season. The presented breakthroughs in the world of motorsport inflame the audience and attract even more excitement to the races.
Making of
Client: Formula E
Year: 2018

Creative Direction: Igor Voloschuk, Nikolay Palaschenko
Art Direction: Oleg Butov
CG Supervision: Nikolay Palaschenko
Account Management: Emma Valter
Editing: Nikolay Palaschenko
Modeling: Yaroslav Goglev, Dmitry Lebedko, Oleg Butov
Texturing & Shading: Grigoriy Kryuchenko, Yaroslav Goglev, Oleg Butov, Aleksey Derzhavin
Lighting: Oleg Butov, Grigoriy Kryuchenko, Yaroslav Goglev
Setting up scenes: Grigoriy Kryuchenko, Oleg Butov, Yaroslav Goglev
Setting up rendering: Igor Kashirin, Aleksey Derzhavin
3D Animation: Grigoriy Kryuchenko, Yaroslav Goglev, Aleksey Derzhavin, Anton Izhbaraev, Andrey Novitskiy, Igor Filimonov, Dmitry Egorov
Compositing: Artem Gainullov, Aleksey Derzhavin
2D Animation: Aleksey Derzhavin, Dmitry Egorov
Music&Sound Design: Peter Voronov ft. Ivan Lukyanchik
Formula E Attack Mode