Castrol: Introduction of CF Service Capability
Client: Castrol China
Art direction: Alex Xie
Script: Jerry Wu
Illustration: Alex Xie
Animation: Alex Xie
嘉实多中国供应链GSC下属CF部门，需要在嘉实多年会上，介绍CF的服务能力。这个视频主要展示了二维码、RFID等芯片技术在物流上的运用。
从客户产生需求，到供应链根据客户需求，进行产品的生产、仓储、运输、调配等工作。这个过程中，GSC可以灵活的满足客户的不同需求，并且客户可以随时查询订单所处进度。是嘉实多GSC部门云战略的一个重要组成部分。
整个MG视频的视觉风格完美的展现了嘉实多Castrol的品牌形象，整体色调由红、绿为主色调，辅助灰色展示更多内容。在信息的展示上，力求突出重要信息，删减不必要的干扰元素。最终的画面效果简单、干净，充满现代气息。
注：由于商业机密的限制，只能截取部分画面。
The CF department of Castrol China GSC needs to introduce CF's service capabilities at the annual meeting. This video mainly shows the application of chip technology such as QR code and RFID in logistics.
From the customer's demand, to the supply chain, according to customer needs, product production, warehousing, transportation, deployment and other work. In this process, GSC can flexibly meet the different needs of customers, and customers can check the progress of orders at any time. It is an important part of Castrol's GSC sector cloud strategy.
The visual style of the entire MG video perfectly shows the brand image of Castrol. The overall color is dominated by red and green, and the auxiliary gray displays more content. In the display of information, we strive to highlight important information and eliminate unnecessary interference elements. The final picture is simple, clean and vibrant.
Note: Due to the limitation of trade secrets, only part of the picture can be intercepted.
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