Simplifydigital Website Content Redesign
This project took six months from start to finish and resulted in a major uptick of organic traffic to key landing pages, plus improved conversion rates from content pages.
I worked together with a designer and developer to completely restructure the content, devise an internal linking and hierarchy strategy, implement new meta data and ensure that the correct parts of the page were marked up for SEO. I then coached my team through editing the content so that it was engaging, simple and to the point, while being informative enough to signal authority.
Deals Page
Category Page Layout
Blog Landing Page Layout
Knowledge Base Article Layout
