2014 Customer Choice Awards
After being tasked with increasing broadband supplier engagement with Simplifydigital, while maximising PR opportunities, I conceived the Simplifydigital Customer Choice Awards. We surveyed thousands of customers across several categories to ascertain which broadband provider gave the best service, and then offered them promotional opportunities using our customer choice logo on their websites, advertisements and social media platforms.
The result was higher engagement with our own customers, reinforcement of our brand as a trusted, independent switching service, and engagement with the suppliers as well as cross-brand promotion between Simplifydigital and Sky, TalkTalk, Virgin Media and Plusnet.
Customer Choice Awards Landing Page
Supplier Landing Page for Winning Broadband Providers
